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We’re A B2C PPC Agency Accelerating Growth Through Organic Search

As a B2C-focused PPC agency, our mission is to increase the efficiency and lead generation capabilities of our clients in the B2C sector as quickly as possible.

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B2C PPC Services

Targeted Online Solutions to Increase Visibility and Lead Generation

A successful PPC strategy guarantees a consistent influx of clients, supporting the longevity and growth of the business. By choosing Impression as your B2C company’s PPC agency, you establish a foundation for long-term success. Our B2C PPC services tackle the specific challenges faced by companies in the B2C sector, providing tailored solutions to fuel the growth of your business.

Research & Strategy

Statistics reveal that 30 percent of consumers search for services online. Our objective is to identify the precise keywords used by potential customers when searching for the services your B2C company offers. Through effective keyword research, we can help you target relevant and specific keywords that align with your business, maximizing your online visibility and attracting the right audience.

Landing Page Conversion

Encouraging users to click on your ad is just the initial stage. The subsequent vital step is to convert them into leads, whether it’s scheduling a meeting or completing a contact form. Impression’s B2C PPC specialists will ensure that your landing page is optimized to achieve high conversion rates, maximizing the chances of turning visitors into valuable leads.

Pay-Per-Click Management

Don’t have the time to monitor your B2C PPC ads? Impression’s PPC experts can take care of managing them for you. We ensure that your ads are consistently performing at their best, making any necessary adjustments to optimize their effectiveness and maximize your results.

Paid Advertising

Impression can assist with various forms of paid advertising as part of its B2C PPC services. Whether it’s native advertising, display ads, or remarketing, our PPC agency will have in-depth discussions with you, providing expert advice and assistance tailored to your specific needs and objectives.

Google/Bing Ads Management

Impression’s PPC experts can assist you in managing your Google and Bing ads effectively. Our experienced PPC specialists will diligently monitor, analyze, and enhance your ads, ensuring they consistently deliver results that generate leads and attract clients to your business.

Ads Split Testing

To optimize your ad budget and achieve outstanding outcomes, our B2C PPC company conducts split testing. We generate multiple variations of ads to identify the top performers. By employing this approach, we provide you with real data on which ads are effective and which ones require improvement.

Social Media Ads

Social media serves as an excellent platform for engaging with potential customers, informing them about your offerings, and persuading them to select your business over competitors. At Impression, we understand the importance of social media in the B2C sector and can help you leverage its power to effectively connect with your target audience and drive conversions.

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Schedule a free strategy call with our team below and team to discover how our SEO and PPC services can benefit your business!

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Social Media Ads

Social media serves as an excellent platform for engaging with potential customers, informing them about your offerings, and persuading them to select your business over competitors. At Impression, we understand the importance of social media in the B2C sector and can help you leverage its power to effectively connect with your target audience and drive conversions.

A simple, yet effective B2C PPC process

Strategy Session & Roadmap

We gather extensive information about your B2C company before initiating any project, either through our free Strategy Session or our paid packages, which includes our proprietary keyword research. With this valuable data intelligence, we can create a tailored roadmap for your B2C PPC journey, ensuring optimal results and success in your digital advertising campaigns.

Kick-Off & On-Boarding

When our projects kick off we hit the ground running, gathering all of the data we can from you about your business. From tools like Google Analytics and Search Console, to manual calls with your team, we get familiarized with your business in an innate way.

Implementation & Strategy

We deliver the perfect strategy to you and your team on multiple strategy deep-dive calls that go in-depth into each area of your PPC performance, educating you on our recommendations and why they are important.

Production & Promotion

When you have a solid PPC strategy there’s only one thing left to do - produce that content and get it promoted around the web. We either produce the content for you, or guide your team through the production process & promote it for you.

Reporting & Analysis

One of the most important things you can do with any PPC campaign is to keep a close eye on the performance and use data to adapt - we provide monthly reports with the metrics that matter most to your organic growth and analyze them for future opportunities.

Ready toget started

There’s no better time then now to get started. Book a free strategy call today with one of our experts!

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We’re a truly integrated partner, an extension of your team

Dedicated Account Manager

You’ll have a dedicated account manager who’s got your back, making sure you get the best support and guidance for your B2C campaigns.

Slack Channel For Open Communication

We set up a Slack channel for easy and open communication, so you can reach out to us anytime, and we can collaborate seamlessly on your digital marketing needs.

Monthly Reporting & Dashboards

We provide monthly reports and interactive dashboards to keep you in the loop on your campaign performance and key metrics.

Reviews

Our clients are raving about us 👏

Our commitment is to help our clients achieve success in this rapidly changing digital landscape and build long-lasting relationships.


“Impression has gone above and beyond with servicing my websites for over 5 years now. Their knowledge in SEO and business marketing optimization will help generate the traffic your website deserves! If you're looking to put your business in the hands of a knowledgeable group of professionals - look no further.”

Emmanuel O.

Founder @DailyFitBoost


“I have had the pleasure of working with Impression for the past year, and I can confidently say that they have exceeded all of my expectations. Their team of experts provided me with personalized solutions that helped my business not only to meet but surpass our goals.”

Brad W.

@BSB


“We have been using Impression for over a year now best choice we ever made from communication to design they have been hands down top notch. Impression thanks again for making us look good.”

Anthony K.

@WERX


“Impression and their team are great to work with! I highly recommend them if you need a website built or improved.”

Tracie B.

@SharingSpaces

Frequently Asked Questions

What is a PPC Agency?

PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy visits to your website rather than earning them organically.

How does PPC work?

In a PPC campaign, advertisers bid on specific keywords relevant to their target audience. When users search for those keywords on search engines like Google, the ads are displayed at the top or bottom of the search results page. Advertisers only pay when someone clicks on their ad.

What platforms support PPC advertising?

PPC advertising is widely supported on various platforms, with Google Ads being the most popular and widely used. Other platforms include Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and more.

How can PPC benefit my B2C business?

PPC offers numerous benefits to B2C businesses, including immediate visibility on search engines, precise targeting options, increased website traffic, higher brand awareness, and the ability to measure and track results in real-time.

What is the difference between PPC and SEO?

While both PPC and SEO aim to increase website visibility and traffic, they achieve this through different means. PPC is a paid advertising method, where you pay for clicks, while SEO focuses on optimizing your website to rank higher in organic search results.

How do you determine the right budget for a PPC campaign?

Determining the right budget for a PPC campaign depends on various factors, including your business goals, industry competition, target audience, and desired ad placement. Our team will work with you to set a budget that aligns with your objectives and maximizes ROI.

Can I target specific audiences with PPC advertising?

Yes, one of the key advantages of PPC is the ability to target specific audiences. You can target based on keywords, location, demographics, interests, and even behaviors to reach the most relevant audience for your B2C business.

How do you measure the success of a PPC campaign?

We use various metrics to measure the success of a PPC campaign, including click-through rates (CTR), conversion rates, cost per conversion, return on ad spend (ROAS), and overall campaign performance. Regular reporting and analysis help optimize the campaign for better results.

Can PPC and SEO be used together?

Yes, combining PPC and SEO can create a powerful digital marketing strategy. While SEO works to improve organic rankings and long-term visibility, PPC provides immediate visibility and can complement SEO efforts by targeting specific keywords or time-sensitive promotions.

Is PPC a cost-effective marketing strategy for B2C companies?

Yes, PPC can be a highly cost-effective marketing strategy for B2C companies. With the ability to set your budget and only pay for clicks, PPC allows you to control costs while reaching a highly targeted audience. Additionally, the ability to track performance in real-time helps optimize campaigns for better ROI.

For other questions visit our  help center 

Ready toget started

There’s no better time then now to get started. Book a free strategy call today with one of our experts!

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